Recall -- Firm Press Release

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Almond Allergy Alert and Voluntary Recall of a Limited Number of Mislabeled Blueberry Crisp CLIF® Bars

Contact:
Consumer:
888-992-6227

Media:
Sue Hearn
510-596-6391
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

FOR IMMEDIATE RELEASE - August 13, 2012 - Clif Bar & Company is initiating a voluntary recall today of a small amount of 12-pack Blueberry Crisp CLIF® Bars and individual mislabeled Blueberry Crisp CLIF Bars in Chocolate Chip CLIF Bar Wrappers with one "Best By" date 17MAR13G3 that were distributed to a limited number of stores predominately east of the Mississippi. The 12-packs may contain Blueberry Crisp CLIF Bars that are mislabeled with Chocolate Chip CLIF Bar wrappers and do not list almonds in the ingredient statement. Clif is taking this precautionary safety step for people who are allergic to almonds.

A small quantity of Blueberry Crisp CLIF Bars were inadvertently placed in Chocolate Chip CLIF Bar wrappers and these mislabeled bars were placed inside correctly labeled Blueberry Crisp CLIF Bar 12-pack boxes. The Chocolate Chip CLIF Bar wrappers contain advisory allergen labeling which states that the product may contain traces of tree nuts.

Only the product meeting the following criteria is affected:

• 12-pack boxes of Blueberry Crisp CLIF Bars with "Best By" date 17MAR13G3 UPC: 7-22252-30260-1
• Blueberry Crisp CLIF Bars mislabeled in Chocolate Chip CLIF Bar individual wrappers with the same "Best By" date 17MAR13G3
• UPC: 7-22252-10090-0

NO other CLIF Bar products, pack sizes, flavors or "Best By" date codes are affected.

The company is strongly advising consumers who have almond allergies not to consume these mislabeled bars with "Best By" date 17MAR13G3 and discard them to avoid the possibility of an allergic reaction. People with an allergy to almonds run the risk of serious or life-threatening allergic reaction. No allergic reactions have been reported to date.

Consumers with questions or who would like replacement coupons may call 888-992-6227, 8 a.m. - 5 p.m. PDT, Monday-Friday. Details also can be found at www.clifbar.com/almond.

Clif Bar & Company cares deeply about the health and safety of consumers. The company apologizes for this inadvertent labeling error.

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