Recall -- Firm Press Release

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Rich Products Corporation announces nationwide voluntary recall of 1/4 (Quarter) Sheet Vanilla Flavored Pre-Soaked Sponge Cake Artificially Flavored

Contact:
Consumer:
Rich’s Product Helpline
1-800-356-7094 (United States)
1-800-263-8174 (Canada)

Media:
Dwight Gram
716-878-8749

FOR IMMEDIATE RELEASE - January 5, 2012 -Rich Products Corporation recalled its 1/4 (quarter) Sheet Vanilla Flavored Pre-Soaked Sponge Cake Artificially Flavored (Product Code: 00405) on January 5, 2012, because small plastic fragments from the packaging were found on top of the product. The size of the fragments range from 1/4 (one fourth) to 3/4 (three fourths) inches.

Rich Products Corporation has not received any reports of injuries connected with this product and has issued this voluntary recall as a precautionary measure.

The product is produced by Rich’s in Ocoyoacac, Mexico and imported into the U.S. by Rich’s for sale. The UPC code is: 00049800004054. Product produced after July 10, 2011 is affected.

The 1/4 (Quarter) Sheet Vanilla Flavored Pre-Soaked Sponge Cake Artificially Flavored is not packaged for retail distribution and is sold by the case primarily to in-store bakeries nationwide. There also have been some sales to foodservice customers. Rich’s has already notified all of its distributors and customers who have received the product in question, and has directed them to remove and destroy the affected product. All other affected product under Rich’s control has been quarantined and will be destroyed.

Upon investigation, Rich’s discovered the problem was caused by a change in the resin used by the supplier of the plastic packaging. Rich’s was not made aware of this change. The company is working closely with the supplier to ensure that all defective packaging is removed from distribution and that all monitoring systems are in place to eliminate the potential for this problem occurring again in the future.

Consumers with questions may contact the Rich’s Product Helpline at 1-800-356-7094 (United States) or 1-800-263-8174 (Canada) between the hours of 8:30 a.m. and 5:00 p.m. EST. Voice mail is available after hours.

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